All posts by AdamPressman

Using Social Media the Right Way

January 07, 2015

The pressure of standing out above the noise in social media can create unhealthy behaviors like over posting, not engaging and being phony. While this strategy may have a positive upside in the short term, it can be detrimental to your brand in the long run.

As a social-media consultant, I’ve over time established what works for me and am passing my shortlist on to you to apply to your brand.

Related: There Are No Shortcuts to Success in Social Media

Quality trumps quantity.

I’m not a fan of posting just to have something posted. To me, quality trumps quantity every time. Why be a blabber mouth?  It becomes obvious you don’t have anything interesting to say.

By flooding your social stream, on any channel, in excess screams, or “spam,” can backfire as followers don’t appreciate it. Regardless how wonderful you think your content may be, it’s necessary to self-edit before posting.  Let’s say you just attended an amazing social event. Rather than posting all 50 photos in the space of an hour, share just your top three images. Perhaps post the photographs that didn’t make your top 10 list on other social channels to mix it up.  Don’t forget you can also post the following week to keep the hashtag alive.

Post content with distinction.

I recently attended a #VZWBuzz event that I really enjoyed, because we were treated to a private tour at the NFL behind the scenes. But I was with 20 other active social users distributing the same fantastic experience.  Think about how your image and storytelling is going to stand out from the rest of the crowd and post accordingly.

Related: How to Build a Strong Social-Media Presence

Earn engagement, don’t buy it.

Be genuine. That means don’t buy your likes or followers.

While those followings and likes may get you invited the first time around, people will see through your shortcut eventually and marketers who run contests will catch on to this very quickly.  And guess what?  They will adjust the contest rules so all parties can participate on an equal playing field.  Do you really want to have the reputation for being this type of influencer?

So try earning it like the rest of us.

Are you meant for each other?

So you want to be included on these influencers’ lists?   Instead of messaging 10 people to endorse you, my suggestion is to do an audit on your social channels.  Ask yourself if what you post on your channels aligns with the influencer, brand or company.

When I get approached to endorse a product, it has to be a match and not just about making a buck. When you get offers that really don’t make sense for your brand, turn them down, because in the long run, it will mar your image.

No two channels are the same.

Remember: Each network is different, so it pays to come up with a different caption to tell your story. Find your inner voice and uniqueness, and share it with us! Decide where you want to be with what brands you want to promote and choose wisely.

Related: 3 Social-Media Mistakes That Are Killing Interest in Your Company

Ann Tran

Using Social Media the Right Way

The pressure of standing out above the noise in social media can create unhealthy behaviors like over posting, not engaging and being phony. While this strategy may have a positive upside in the short term, it can be detrimental to your brand in the long run.
As a social-media consultant, I’ve over time established what works for me and am passing my shortlist on to you to apply to your brand.
Related: There Are No Shortcuts to Success in Social Media

Quality trumps quantity.

I’m not a fan of posting just to have something posted. To me, quality trumps quantity every time. Why be a blabber mouth? It becomes obvious you don’t have anything interesting to say.
By flooding your social stream, on any channel, in excess screams, or “spam,” can backfire as followers don’t appreciate it. Regardless how wonderful you think your content may be, it’s necessary to self-edit before posting. Let’s say you just attended an amazing social event. Rather than posting all 50 photos in the space of an hour, share just your top three images. Perhaps post the photographs that didn’t make your top 10 list on other social channels to mix it up. Don’t forget you can also post the following week to keep the hashtag alive.

Post content with distinction.

I recently attended a #VZWBuzz event that I really enjoyed, because we were treated to a private tour at the NFL behind the scenes. But I was with 20 other active social users distributing the same fantastic experience. Think about how your image and storytelling is going to stand out from the rest of the crowd and post accordingly.

Earn engagement, don’t buy it.

Be genuine. That means don’t buy your likes or followers.
While those followings and likes may get you invited the first time around, people will see through your shortcut eventually and marketers who run contests will catch on to this very quickly. And guess what? They will adjust the contest rules so all parties can participate on an equal playing field. Do you really want to have the reputation for being this type of influencer?
So try earning it like the rest of us.

Are you meant for each other?

So you want to be included on these influencers’ lists? Instead of messaging 10 people to endorse you, my suggestion is to do an audit on your social channels. Ask yourself if what you post on your channels aligns with the influencer, brand or company.
When I get approached to endorse a product, it has to be a match and not just about making a buck. When you get offers that really don’t make sense for your brand, turn them down, because in the long run, it will mar your image.

No two channels are the same.

Remember: Each network is different, so it pays to come up with a different caption to tell your story. Find your inner voice and uniqueness, and share it with us! Decide where you want to be with what brands you want to promote and choose wisely.

Crowdfunding Industry Spotlight #23: Adam Pressman

Josef Holm,Editor

Editor’s Note: Each week I put a crowdfunding industry thought leader in the spotlight and ask them ten questions to inspire and educate. This week Adam Pressman, the founder of Crowdfund Roundup tells his unique story.

Adam Pressman

I’m a singer, a sailor, a serial entrepreneur and, oh yeah, I help people become millionaires. My first career was as a security professional, I kept bad things from happening to people, or their businesses. I learned a lot about businesses keeping bad guys from exploiting the weaknesses in those businesses. That was my entre to management consulting and coaching, where I combined what I learned identifying weakness and strengths and the leadership lessons I encountered leading racing sailboats to victory. Now, with experience to make wisdom out of knowledge I have the credibility to challenge the orthodoxy in how people find, fund and perform the great work that changes lives, maybe even the world. I’ve had the chance to work with people who’ve literally changed the world for billions of people. I can’t wait to do it again.

Q: How did you get into crowdfunding and what was it that attracted you to this industry?

I noticed that my clients no longer had the access to funding for the transitions or creation of their businesses for which they sought my help. Curious, I researched and discovered the many reasons why the traditional capital formation process was failing. During that research I rediscovered crowdfunding. I say rediscovered because I’d leveraged patronage before as I gathered a crowd to preorder the album my band in college sought to record. I remember walking into a record label with my list of 2000 fans who committed to buying our record before it was pressed in 1982. Crowdfunding…80’s style.

Q: What’s the most common question people ask you about your job and how do you respond?

It’s either of these two:

1. Who let you in here?

2. Why is there a ship on your shirt? (The brand of my favorite company, LeaderShipShape).

No, seriously, If asked about my job (I don’t have a job, I build value every day but I can’t call it work. I enjoy it too much) I say, “I help one out of 24 people achieve more, work less and celebrate often.” That ALWAYS leads to a discussion and I’m not sure how much ink you’ll use on me. My answers are never as interesting as my questions or the answers to them I hear from others.

Q: Did you have a mentor or is there someone who inspires you as a leader? How did/do they impact on your career and life?

I can’t point to just one mentor. (I think if you have only one mentor you’re a stalker.) Winston Churchill, Joshua Slocum, my mother (everyone has their mother as a mentor whether they say so or not…but mine was also a two time Olympian) have all provided me by their life’s examples the best answers to the hardest of life’s questions. Writers that inspire me include Shakespeare and Emerson who between the two left nothing about the human condition unsaid (or ever better said). Inspiration is one thing but execution is the rest and that leads me to credit my fantastic network of fellow business builders, my team atCrowdfund Roundup and I learn a lot from my clients (who are paying to learn from me).

Q: What is the biggest challenge facing crowdfunding as an industry today and what solutions would you suggest?

My mission is to forever remove the disclaimer/admonition/weasel words that appear in every mention of startup investing “Don’t invest money you can’t afford to lose”. That’s silly, linguistically. If you can afford to lose it, by definition, it’s not money as it has no value. There are people out there double-speaking their advocacy for crowdfunding and the supposed democratization of capital formation while simultaneously repeating those senseless words above.

It doesn’t have to be this way. Complicated aspects of life, like healthcare and capital formation, require us to learn and engage critical thinking and take steps to prevent catastrophe. There’s no substitute for that. But when we’re wrong, we have insurance in healthcare. Most of the industry doesn’t know we can provide that assurance in startup investing. You need not lose your money investing in a failed startup. If you can’t make that promise, you’ll get no investment from the larger crowd. Without that larger crowd, much of the oft-touted promise of crowdfunding won’t happen.

Q: What advice would you give someone trying to get into crowdfunding right now?

Well it depends upon what you mean by “getting into” crowdfunding. So I’ll address what I see are three paths.

For the fundraiser or entrepreneur, crowdfunding allows you to not do the things you hate:

1. Write business plans for people who don’t care about your business.

2. Sell of equity and/or burden yourself in debt with people who don’t care about your mission.

3. Serve two masters, those you wish to serve, and those to whom you owe money. And it allows you to do the one thing that all entrepreneurs love to do, get people, specifically 150 people, excited about your idea, offer you ways to execute it, better it, sustain it and, when you ask them, fund it to whatever extent they can. You’ll pull your best ideas, your best teammates and your best prospects for success from this “tribe” of 150. The mistake I see fundraisers make is trying to impress and persuade people they don’t know to give them money.

For the investor:

1. You can be a partner in the products and service you love and bring wealth and opportunity to your community.

2. You need not fear failure. Failure is the step to success that wasn’t in the plan. You need to invest in opportunities that won’t kill your investment budget and plans because of failure.

3. You can empower others and yourself by becoming a prosumer. Make something that leaves the community better than you found it, even if it’s only an investment in someone else who does the work.

Then there are the service opportunities in Crowdfunding. I’m reminded of the anecdote about the California Gold Rush (not far from where you now call home, Josef). Many came to prospect, most went home broke. A few went home rich. The folks that all went home rich were the people who sold the gold pans, shovels and blue jeans. The magic behind Crowdfunding is due to a really awful word, “disintermediation” (removing the middle men).

The change in capital formation is from eliminating the obstructive and margin-fattening middlemen and replacing them with high volume, low margin, lean and expert middlemen. They provide the services to increase viability and sustainability in great ideas and to identify great opportunities for investors who demand the kind of yield only possible in starting and nurturing small businesses.

Q: What resources and events (blogs, books, conferences, podcasts, videos, etc) would you recommend to someone looking to become a crowdfunding expert and why?

I like and we use what Ruth Hedges is doing at CrowdU andCrowdfundingRoadmap.com as a great overview of what works. Sam Guzik and Tony Zeoli are two attorneys that are constantly getting the right info to the industry and the right messages to legislators and I follow their blogs. There’s so much out there including what I learn from Crowdfunding.biz each week. At the end of the day though it doesn’t matter what you know, it matters what you do with what you know and who helps you do it. We put Crowdfund Rounduptogether to coordinate nationally the meetings we have on what works and doesn’t in crowdfunding so people seeking funds and those that love to fund them can come together, ask people familiar with the local market realities and crowdfunding globally to help and we used this wealth of wisdom from our attendees to crowdsource our products like the Crowdfund Guarantee.

Q: What are you doing to make sure you continue to grow and develop as an industry leader?

First, I listen to my coach. I listen to my customers and people who will never be my customers. I listen without listening FOR anything. That way, I can learn everything. I listen a lot because I don’t know a lot. Three years ago my knowledge of capital formation was how to spell it correctly. I’m a little disturbed at how much I’ve been able to learn and that I’m not infrequently regarded as an expert in capital formation.

Q: Can you tell us a little bit about how social networking and Web 2.0 have affected your organization or you personally?

Wow, LinkedIn! I can’t believe what I can learn from the more than a thousand connections I have. Facebook and Twitter have become alternative news sources of note in alternative finances. Social technologies empower social or what we call the crowd creative process. We believe that fundraising, sourcing and even distribution will ultimately be part of this process. As someone who promoted my band thirty years ago with newspaper ads, bulletin boards and mailing lists, the accessibility and low expense of marketing via social tech amazes me and I now use Facebook for a fraction of what I spent on other methods.

Q: What do you think the crowdfunding space will look like five years from now?

First of all I think we’ll lose the word. I believe most funding in the $100k to $3M part of the capital formation spectrum will be done this way and we’ll just call it funding. The odd thing will be when someone gets a bank loan. I imagine thousands of portals linking a particular community of investors with a community of entrepreneurs and business builders all with a consistent vision of success. I believe larger traditional sources of capital are seeking and will find ways to engage in the incredible success metrics of crowdfunding in startups.

Q: What ultimate goal are you working towards?

I want to see a Crowdfund Roundup Meetup in every community desiring change (we have five so far across the nation), where people who both know the local market and the formula for success in crowdfunding can meet those who care about their community and want to bring in wealth and opportunity not in the form of short term handouts or public largesse but by building what they can be proud of and pass on.

The success of this, combined with new thinking and solving the issues of risk and failure in startups, will draw in the larger body of potential investors. There’s over $300M in money out there not invested in communities, most of it in the hands of people over 50 years of age. These are people that can’t afford to lose their money and don’t have time to wait out the compounding on today’s single digit fixed asset yields. With a way of enabling the failures that lead to success without losing investor’s principals, the nature of capital formation envisioned by the writers and signers of the JOBS act can actually come true.

CONNECT WITH ADAM: Crowdfunding.biz | LinkedInTwitter

7 Tips to Get Your Team to Actually Listen to You

CONTRIBUTOR
Chairman of HighTower Advisors and of CorpU

Right from the outset, entrepreneurs must pay attention to every communication and opportunity for sharing their passion and vision.  They must communicate effectively, so they can inspire others to come aboard.  They must speak honestly and in ways that reveal their personal character and genuine connection. Yet, this sort of communication style can be difficult and time consuming – especially when demands are huge and time is scarce.

There is far more to being an effective and authentic communicator than most entrepreneurs believe — at least when they are starting out. Even if you think you’re good at speaking to your team and motivating them, there’s always more to learn.

Leadership communication is a discipline and a practice: The more time, effort and heart you put in, the more effective you become.  There really are no shortcuts.

That said, here are seven ideas that can help you focus your attention and improve your leadership communication.

Related: Founders: Don’t Let Your Ego Get in the Way of Success

1. Be authentic.

When you speak with your employees you must come across to them as real. This means sharing your beliefs and your struggles. Talking about moments of doubt but also explaining how you overcame them with more conviction and confidence than ever. Or perhaps share a story or two about a failure and disappointment in life.

My most convincing talks at Schwab were when I shared stories about my personal weaknesses and what I was doing to overcome them or my disappointments and failures and how I turned them around.

2. Know yourself.

Dig deep.  Know your values and what motivates you.  If you don’t know yourself you cannot share or connect with others. People want to know what makes you tick as a human being not just as a leader. Share this and make yourself real.

3. Rely on a good coach or a trusted advisor.

Developing good communication skills takes time — and in the rush of business, that’s scarce.  Having someone who can push you to examine and reveal your interests and passions is enormously helpful and the value is immeasurable.

Related: 3 Leadership Traits That Transcend Skills and Experience

4. Read up on leadership communication.

If you can’t hire a coach, read all that you can.  I consider Terry Pearce’s best-selling book Leading Out Loud to be the bible on this subject, and assign it to all my students.

5. Make values visible.

Effective, empathetic communication and a commitment to culture can provide a solid foundation for your ideas and contribute to making it a reality. Many of today’s most successful companies have gone through dramatic crises.  Their improvements often hinged upon genuine communication from the leaders.

For instance, think of Starbucks and Howard Schultz’s clear and genuine communications about the importance of managers and baristas being personally accountable for future success. Your employees want to know what you and the company stands for. What is the litmus test for everything you do? These are your values. Talk about them but you must always be sure to “walk the talk” and live by them.

6. Engage with stories.

As a numbers guy, it took me some time to learn that if you want to make a point and convince people, you can’t rely on facts and figures alone. It’s stories that people remember. The personal experiences and stories you share with others create emotional engagement, decrease resistance and give meaning. It is meaning that gets employees’ hearts and fuels discretionary effort, thinking and desire to actively support the business.

Once I was implementing a massive pricing cut at Schwab. I could have presented reams of data about this change and why we needed to make it. Instead I invited in four clients of the firm who had written me letters about why after more than 10 years they had decided to leave due to our pricing being noncompetitive. Everyone was engaged and quite horrified to hear this feedback. Getting the team’s support for the change was much easier after that.

7. Be fully present. 

There is no autopilot for leadership communication. You must be fully present to move people to listen and pay attention, rather than simply be in attendance. Any time you are communicating, you need to be prepared — and to speak from your heart.  Leadership communication is, after all, about how you make others feel. What do you want people to feel, believe and do as a result of your communication?  This absolutely can’t happen if you read a speech. No matter how beautifully it is written, it doesn’t come across as authentic or from your heart if you are reading it. Embrace what you want to say and use notes if you must, but never read a speech if you want to be believable and move people to action. (And yes this requires a ton of preparation).

Your speeches are visible and important components of your role as a leader. Successful entrepreneurs are conscious of that role in every communication, interaction and venue within the organization and beyond. They also know that while today’s world provides a wide range of ways to communicate to your organization — mass email, text, Twitter, instant message and more —connecting is not that simple. Electronic communication is a tool for communicating information — not for inspiring passion.

Art of Managing—Moving Beyond A Failure to Execute

OCTOBER 29, 2014

BY ART PETTY

Ram Charan writing in his article, Conquering a Culture of Indecision (found in the HBR 10 Must Reads on Making Smart Decisions collection), offers,“The single greatest cause of corporate under-performance is the failure to execute.”

While there’s a Thanks, Captain Obvious, feeling inherent in Charan’s statement, it’s his explanation that should give most corporate managers a cause to pause and even squirm just a bit.

I paraphrase: Such failures (to execute) usually result from misfires in personal interactions…and it’s these poor personal interactions that perpetuate a culture of indecisiveness.

Charan goes on in this very useful article to focus on the issue of building a culture to promote the right type of honest, robust dialog that leads to decisions.

There’s little doubt in my mind that decisions are the fuel that creates locomotive power in organizations and that high quality dialog leads to better decision-processes. The absence of timely and unified decisions on direction and priorities, not only sustains the status quo, it creates a corporate trap where people act like there feet are encased in cement blocks. Movement slows and when it occurs, it’s disjointed and short-lived.

The lack of healthy dialog manifests itself in a variety of symptoms in an organization, however, there are three key contributors to a failure to execute that jump out at me over and over again in my travels:

1. A wholesale failure of senior leadership…from providing clarity on direction and strategy to actively working on building and reinforcing an environment that promotes accountability for execution, learning and continuous improvement.

2. The absence of an empowered and unified middle-layer of management. While senior leadership is again at fault here, the layer of mangers in the middle controls the work that gets done in a firm and often has more power than it understands or uses in pursuit of execution.

3. The lack of creative or productive tension or dissatisfaction on the part of the entire workforce that good isn’t good enough, AND the belief that they are charged with the task of doing something about it.

—

While it’s easy and appropriate to indict senior management for all three of these contributors to poor performance, the issues tend to be more sins of omission than commission.

Most senior leaders care about their firms, their teams and their results and spend their time working hard in the business. And most middle managers work extraordinarily hard to keep things moving, often while coping with being under-staffed and operating in a state of uncertainty over the bigger picture of the firm and its strategies.

Resolving the failure to execute problem is much more like a long-term fitness program than a quick weight-loss diet. It involves changing the thinking about what’s most important for organizational health and success and doing the hard work of developing new habits that support continuous improvement.

It’s the hardest work senior leaders and managers will ever do.

7 New Habits to Help You Move Beyond a Failure to Execute:

1. Start and sustain a company-wide dialog over direction. Everyone who walks through the door in the morning must know where the firm is headed and why. The lack of context for direction and specifically for how team and functional priorities connect to corporate priorities is a guarantee of poor execution. Fixing this starts with the right, regular conversations.

2. Work hard to link functional and individual goals to the corporate goals. While this sounds like some advice from our friend, Captain Obvious, it’s more the norm that I find firms where corporate goals are vague and there’s little cohesion between individual and functional goals and corporate direction. The failure to align here guarantees failure.

3. Move faster and smarter. Redefine the operating cadence to reinforce communication on performance and to encourage learning and improvement. Consider applying Agile approaches to your operations meetings, where reinforcement and focus on priorities occurs constantly and the emphasis is on identifying and solving problems. Frequency, speed and focused built upon a foundation of accountability…priceless. End the debating society culture that pervades most operating meetings and focus on talking about what it takes for the firm to win…one decision at a time.

4. If you are the CEO, rethink your role. Seriously. If you signed on for the job…all of this is on you. You control the corporate agenda, you are a major contributor to forming and framing the working environment and you own bringing clarity and direction to confusion. If you’re not the CEO help him/her succeed with these important tasks.

5. Give the customer a chair in every meeting. Literally. A nameplate at the table, a stuffed animal or a cardboard cutout…I don’t care how you remind yourself that the customer is present, just do it. If the focus is on new markets and future strategies, these new…even blank-faced customers must be present as a reminder that no strategy works and no execution plan is worthwhile unless it aims to do something for someone who can pay you for it.

6. Invigorate mid-level management. Help them recognize their critical role in execution success and ensure that senior leaders, give them support to improve instead of giving them hell when things don’t go right. If this layer of talent is weak, top-grade the talent to build strong management here. These are your future senior leaders.

7. Get the whole company involved in the wins and the lessons learned. Build the excitement and creative tension to improve by celebrating and sharing the small and big victories. The workforce at large has to buy into the idea that execution and continuous improvement are their responsibility. Management must bring this to life by ensuring that the heroic efforts, great victories and even challenging lessons are made visible as part of the daily culture of the firm.

The Bottom-Line for Now:

There are no silver bullets or simple solutions for business execution challenges. It’s a journey that starts with senior leadership and all of management focusing on what counts…giving clarity to direction and goals and working non-stop to support the people working hard every day who help you move closer to your goals. It’s good, old-fashioned, grind-it-out hard work. But once it starts to take root in your culture, the habits of winning take over and the work doesn’t seem so hard. Just exhilarating.

Kick Bad Habits In Four Simple Steps

by Charles Duhigg as appeared in Bottom Line Health, Bottom Line Health

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Want to kick a bad habit—just about anybad habit? There’s a proven system that has helped millions of people give up damaging habits and establish new, healthful ones in their place. You can simplify that system to help yourself do the same. The secret: Drawing upon four key components of 12-step programs.

The first and most famous 12-step program is Alcoholics Anonymous (AA), and there are dozens of similar programs based on the same basic principles. These principles can help you, too, whether your goal is to cut back on junk food, quit being a couch potato, give up cigarettes, spend less, stop biting your nails or whatever.

The reason: What makes AA and other 12-step programs so effective for so many people is that they provide a powerful methodology for changing bad habits, according to Charles Duhigg, a Pulitzer prize–winning journalist and author of the best-selling The Power of Habit: Why We Do What We Do in Life and Business.

Members of AA often attest to the necessity of doing all 12 steps to deal with the life-threatening problem of alcoholism and achieve lasting sobriety. However, for the purposes of overcoming less grave bad habits and replacing them with good habits, you can think in terms of the following four key ideas…

Identify your primary commitment. People who come to AA typically have many problems—with family, friends, money, job, health, etc. All of those problems matter, and abstinence will help address them, but none of them are the main focus. Instead, people come to AA for one primary purpose—to get and stay sober.
Try this: In considering what habit of yours you’d like to change, commit to one specific goal (or one at a time, at least). For instance, instead of vowing to “get healthier” by overhauling your lifestyle (how complicated is that?!), focus on the single most important goal—say, no longer being a couch potato. Once you’ve established a routine of regular physical activity—for instance, taking a daily 20-minute walk—and have this new habit firmly embedded into your life, then you can start addressing other bad habits.

Take a self-inventory. AA encourages members to do an inventory, examining their feelings and behaviors and the “rewards” they get from drinking. This helps members to understand why they are drawn to drink and to recognize the specific triggers that spark cravings for alcohol. For example, a person may come to see that she drinks to numb feelings of fear or resentment or to feel more at ease in social situations…and that she is triggered by certain people or places, such as a longtime drinking buddy or a favorite bar.
Try this: Examine your own rewards and triggers. For instance, if you continually break your own promise to stop snacking on chips or sweets, what’s the reason? It’s probably not real hunger—instead, you may habitually reach for junk food when stressed or bored. To break his own afternoon cookie habit, Duhigg had to realize that it wasn’t the actual cookies he was so attached to, but rather the enjoyable routine of taking a break—getting up from his desk, walking to the cafeteria, chatting with coworkers. Once he understood this, he was able to come up with alternatives that provided the same rewards, such as walking around the block with a colleague or buying an apple instead of a cookie from the cafeteria.

Replace a bad habit with a good one—and practice the new habit every day. In AA, new members often are advised to “pick up the phone instead of a drink”…in other words, to take some positive new action (phoning a fellow alcoholic) whenever the urge strikes to indulge in the old habitual action (drinking). New members also are urged to attend 90 meetings in 90 days so that not a single day goes by without reinforcing the new habit of staying sober. Even if you are battling something far less serious than alcoholism, it takes at least several weeks for a healthful new habit to replace the old one—and consistency is key, Duhigg noted.
Try this: Suppose your goal is to get more sleep, so you’ve committed to going to bed by 11 pm every evening instead of habitually staying up past midnight. Do not undermine yourself by staying up late “only on Tuesdays” to watch a favorite TV show or by abandoning your new sleep routine on the weekends—at least for now. Once your new sleep habits are well formed, you may be able to make occasional exceptions without reverting to old bad habits (except in cases where complete abstinence is key to success, such as with an addiction).

Make use of a support network. In AA, selection of a “sponsor” (an AA mentor) plus contacts made at meetings provide a ready-made support system for each participant.
Try this: No matter what behavior you want to change, ask your friends and family members to support your efforts to establish your healthier new habit. It’s well proven, Duhigg said, that change is easier when you have someone who holds you accountable and applauds your progress. If you can find a buddy who has the same goal and the two of you can work together—or if you can find a mentor who has already achieved what you’re striving for (such as giving up smoking)—so much the better. Having the encouragement, advice and support of someone who truly understands what you’re going through will make it far easier to break old bad habits and create a healthier lifestyle for yourself.
These four steps could add up to one huge step for you!

Source: Charles Duhigg, Pulitzer prize–winning staff writer at The New York Times, and author of the best-seller The Power of Habit: Why We Do What We Do in Life and Business. (Random House).

The Healthiest Chocolates of All

by Carole Jackson>, Bottom Line Health

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It seemed too good to be true when studies began to tell us, seven or so years ago, that dark chocolate actually is healthy… but since then additional research has made the claims sweeter yet. Cacao beans, the base of chocolate, contain flavonoids (antioxidant-containing plant pigments) that make the antioxidants in dark chocolate nearly eight times as abundant as those in strawberries, which are themselves considered an excellent source. And then we learned that cacao beans help lower blood pressure and LDL (bad) cholesterol and that they can increase levels of serotonin, a natural antidepressant, as well.

With all that going for chocolate, it’s not surprising that there’s now a wide array of “healthy” chocolates for sale pretty much everywhere, from bustling national supermarkets to tiny, Zen-like health-food stores. Soon you will even be able to buy camel-milk chocolate, said (of course) to have health benefits unique to its unusual source. But what makes the difference between a healthful piece of chocolate and just a fattening indulgence? I called über nutritionist and weight-loss expert Joy Bauer, MS, RD, CDN, regular contributor to the “Today” show and author of several books, including her newest, Your Inner Skinny, to ask the question.

Healthy Chocolate

Bauer says the only way to be sure you are getting a reasonable amount of flavonoids in chocolate is to select those containing at least 70% cacao, noting that the health value escalates the higher that percentage climbs. She said that milk chocolate — including the camel-milk variety — can’t compete in the healthy sweepstakes, since the added milk reduces the body’s ability to absorb the antioxidants in cacao. Bauer gave a thumbs down to the heart-shaped boxes of Valentine’s chocolates that have those creamy or caramel centers — these are very heavy on sugar and should definitely be left in the box, she says. On the other hand, “mix-ins” made of nuts and berries are good. As for white chocolate — it isn’t a true chocolate and, not surprisingly, contains almost no flavonoids.

If you are looking for a healthy dark chocolate, Bauer says you don’t have to pay up for a premium brand. While upscale brands use very high-quality cacao beans and are “incredibly delicious,” she says that the health benefit is about the same no matter the price, noting this is true of mass-produced brands, such as Hershey’s and Dove (which is owned by M&M/Mars), and mid-priced brands, such as Lindt or Ghirardelli. And it must be said… all chocolate contains lots of calories along with the flavonoids — averaging 150 calories per ounce, says Bauer — so it is important to enjoy it in moderation.

Source: Joy Bauer, MS, RD, CDN, Today show contributor, and author of several books, including her newest, Your Inner Skinny (William Morrow Cookbooks).

The 7 Best Energy Boosters

by Carole Jackson>, Bottom Line Health

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Are you tired all the time? You have plenty of company. About 10 million doctor visits each year are attributed to fatigue. And all of those bottomless cups of strong coffee won’t help. Too much caffeine actually saps energy and makes fatigue worse.

The only way to beat fatigue is to create the conditions that bring more energy into your days and remove the obstacles that drain it away.

Most people know that exercise is energizing. It increases blood flow and circulates oxygen to the brain and other tissues. It also increases brain-derived neurotrophic factor (BDNF), a protein that improves alertness and focus, along with physical energy.

Other energy-boosters that really work…

1. Green drinks. We are always being told to eat more greens, but ­drinking them can be a much better choice when your energy flags during the day.

What to do: Take advantage of the liquid greens in health-food stores. Juices made from wheatgrass, barley and other vegetable extracts are alkalizing. They increase pH and shift the body’s balance to a less acid state. Too much acidity—a consequence of all the meat and grains in the American diet—­impairs energy as well as health.

The grasses used in green drinks contain chlorophyll and related substances that remove energy-­depleting toxins from the body. The drinks typically have little or no added sugar, so they won’t cause the spike and drop in blood sugar that you get from sweetened soft drinks or fruit juices. Green drinks are not delicious. They have a slightly grassy taste that takes some getting used to. My favorite is Barlean’s Greens, which is readily available online and in health-food stores and tastes surprisingly good.

2. Whole eggs. You need plenty of protein to satisfy your appetite, keep your energy humming and prevent the postmeal slump that occurs when you eat too much.

For years, people thought that egg-white omelets were the perfect high-protein meal. Not true. Whole eggs are better because the yolks are high in choline, a B vitamin that reduces inflammation—and the fatigue that accompanies it.

Don’t worry about the saturated fat in egg yolks. It’s not the enemy that people once thought. When researchers from Harvard and other institutions analyzed 21 previous studies that looked at the relationship between saturated fat and heart disease, they found that ­saturated fat did not cause an increase in heart disease or stroke.

What to do: Include a source of protein with every meal. It could be eggs, nuts, fish, grass-fed meat, beans or tofu.

3. Coenzyme Q10 (CoQ10). This is probably the most important ­energy-producing nutrient that most people don’t get enough of.

CoQ10 increases the activity of mitochondria, the energy-producing structures within cells. The body naturally produces CoQ10, but it’s a complicated process that involves at least seven vitamins. Since many people don’t get enough of these nutrients—including vitamin C and a variety of B vitamins—levels of CoQ10 tend to be too low to boost energy.

What to do: Supplement with 100 milligrams (mg) of CoQ10 daily if you’re generally healthy. If you have been ­diagnosed with a heart condition or are taking a cholesterol-lowering statin, increase the daily dose to 200 mg. Statins deplete CoQ10 from the body. It’s particularly important for heart patients to get enough because the heart requires CoQ10 to beat efficiently.

4. High-glycemic foods occasionally. You probably have heard that the best carbohydrates for long-term energy have a low-glycemic load. Fiber-filled foods such as lentils, peanuts, carrots and chickpeas are absorbed slowly into the intestine. They keep blood sugar and insulin at steady levels—not too low or too high.

There’s one possible exception. If you’re trying to lose weight and still keep your energy high, you might want to have occasional servings of high-glycemic foods. There’s some evidence that people who mainly eat low-glycemic carbs but allow themselves a high-glycemic meal every four to seven days help the body to overcome its tendency to burn fewer calories during a weight-loss diet.

My advice: Suppose that you eat mainly low-glycemic carbs but still want to lose a few pounds. Once or twice a week, have one meal that includes ­faster-burning carbohydrates, such as pasta, white potatoes or white rice. Scientists speculate that the jump in insulin overcomes the slowing of your metabolism that comes along with ­dieting.

5. Replenish your bacteria. You might not think that digestion has much to do with energy, but the action inside your intestines greatly affects how you feel.

A study published in Journal of Psychiatric Research found that probiotics (live, beneficial bacteria) may have antidepressant effects. The same organisms improve immunity and make it easier to fight off the fatiguing effects of viruses and bacteria.

My advice: Eat one or more daily servings of live-culture yogurt. Look for the letters LAC (Live and Active Cultures) on the label. It means that the yogurt contains at least 100 million live organisms per gram.

6. Lights out. Nothing saps your energy more than a poor night’s sleep. And what people don’t realize is that even very dim lights—such as the small LED indicators on computers, cell phones and bedside clocks—can make it difficult to get a decent night’s rest. Sleep scientists have found that even trace amounts of ambient light inhibit the production of melatonin, a sleep-promoting hormone.

My advice: Minimize the amount of light. Turn your digital clock so that it faces away from the bed, for example, or drape something over the computer to cover up the “on” light.

If you don’t get enough sleep, take a nap. Napping improves memory, lowers stress and improves all-day ­energy. Studies done by NASA have found that a short 26-minute nap can increase performance by 34% and alertness by 54%. Limit your naps to 26 minutes or less, preferably late in the morning or early in the afternoon.

7. Breathe deeply and well. You would think that nothing is more natural than breathing, but many people don’t breathe the way that nature ­intended.

Reason: We live in a very fast-paced world…and we spend a lot of time hunched over desks, staring at computer screens. Both stress and poor posture tighten muscles in the upper body and make it harder for the lungs to expand. We have become shallow breathers, which decreases oxygen and causes mental and physical fatigue.

My advice: Every few hours, take a breathing break. While sitting or ­lying down, place one hand on your abdomen and one hand on your chest. Slowly breathe in through your nose, then exhale just as deeply through your mouth. Make sure that the hand on your belly rises and falls while the hand on your chest barely moves.

During the day, if you notice that you’re breathing shallowly or more quickly than usual, remind yourself to relax and breathe in more fully.

Source: Jonny Bowden, PhD, CNS, a nutritionist and weight-loss expert based in Los Angeles. He is board-certified by the American College of Nutrition and is a member of the American Society for Nutrition. He is author of The Most Effective Ways on Earth to Boost Your Energy and coauthor with Stephen Sinatra, MD, of The Great Cholesterol Myth (both by Fair Winds). JonnyBowden.com

“Sell By” Dates and Other Misleading Labels Cause Terrible Food Waste

by Carole Jackson>, Bottom Line Health

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Open your refrigerator or pantry, and pick up a few random jars, bottles, cans or cartons of food—peanut butter, orange juice, cereal, soup or whatever. Most of them probably are stamped with a date that says something like “sell by” or “enjoy by.” And if you’re like many people, you throw out the food once that date has passed—because you assume that it’s no longer safe to consume.

But are those assumptions correct? Typically not. In fact, in many cases those dates are arbitrary and meaningless! This makes it all the more aggravating that “date label confusion” is a significant contributor to the staggering amount of food waste that occurs in this country.

Food waste is bad for our wallets, costing the average American family of four $1,365 to $2,275 per year. What’s more, we’re suffering a lot of needless anxiety, worrying that what we eat is going to make us sick. A new report from the Harvard Food Law and Policy Clinic explains the problem and offers some solutions…

WASTEFUL NATION, CONFUSED CONSUMERS

In the US, we waste an appalling 160 billion pounds of food per year. If only one-third of what’s thrown away somehow could be distributed to the 15% of Americans who don’t have enough food, no one would go hungry.

Much of that waste occurs when food is tossed unnecessarily by consumers who are confused by the food date labeling system. Yet it’s no wonder they’re confused—because terms such as “sell by” and “best before” have no official, standardized definitions. Is the food no longer fit to eat…or do manufacturers just want you to throw out stuff that’s been in your pantry for a while so that you’ll buy more of their products? Though people often assume that the food cannot be safely consumed after the stamped date, most food label dates indicate only peak freshness and optimal flavor,not an end to any safe window of opportunity for consumption.

The inconsistency problem: Although the FDA and the USDA have the authority to regulate various types of food labeling, they generally do not regulate date-labeling practices, instead leaving this to food manufacturers, states or even local governments. The result is wild inconsistency. For instance, a carton of eggs sold in South Carolina can be stamped with a date that’s up to 45 days after the carton is packed, while a carton of eggs sold in Alaska is marked with a date that’s not more than 24 days after packing.

The authors of the new Harvard report point out that it is impossible to provide actual definitions for all the date label terms currently in use because meanings are not legally defined. They vary by state, and there is no consensus about how to apply them to different categories of food products. However, the terms generally can loosely be interpreted as…

• “Production” or “pack” date—the date on which the food product was manufactured or placed in its final packaging.

• “Sell by” date or “expiration date”—information to retailers for stock control, leaving a reasonable amount of shelf life for the consumer after purchase.

• “Best if used by” date—typically an estimate of a date after which food will no longer be at its highest quality.

• “Use by” date—also typically a manufacturer’s indication of the last date recommended for the use of the product while at peak quality.

• “Freeze by” date—a reminder that quality can be maintained much longer by freezing a product.

• “Enjoy by” date—essentially useless to consumers.

Is there any term being used that indicates when a product is no longer safe to consume? No! And that’s the whole point of the report.

The authors had several recommendations for the food industry that could help cut back on needless waste, including standardizing the labeling system and improving the use of safe-handling instructions so consumers know which foods should be refrigerated or frozen and how long foods last in different conditions.

But until such industry changes are made, consumers can use common sense to waste not, want not. Obviously, you shouldn’t eat or drink anything that looks, smells or tastes like it has gone bad. For instance, toss anything with visible mold or discoloration, an “off” odor, changes in texture or flavor or marred packaging (such as a broken seal on a bottle or a misshapen or corroded lid on a can). Other than that, though…

• Remember that the “sell by” date is purely for grocers’ inventory-management systems. If you’re in the store and want to compare dates to select the freshest items for your cart, that’s fine, as is opting not to buy foods that are past the “sell by” date. But once a food is in your home, don’t misinterpret the “sell by” date as an “eat or throw away by” date.

• With nonperishable items (canned goods, spices, honey) and packaged foods (cereals, crackers), safety isn’t really an issue, the researchers said. However, these foods may taste less flavorful after a long time in storage.

• Perishable foods—such as unfrozen shellfish, fish, meat or poultry, and eggs and dairy products—can spoil and make you ill. However, there’s so much variability from food to food that it’s impossible to give a blanket number of days after the “use by” date within which all products should be consumed. For more information on particular types of foods, check a reputable resource such as Nutrition.gov.

• Be sure to store each food as the label directs—for instance, by refrigerating after opening, if so instructed. That’s the best way to avoid food waste.

Source: Emily Broad Leib, JD, director, Food Law and Policy Division, Harvard Law School, Boston. She is coauthor of a report titled “The Dating Game: How Confusing Food Date Labels Lead to Food Waste in America,” copublished with The Natural Resources Defense Council, an international nonprofit environmental group.

More on Food-Labeling Problems

Yoga for Men: The Secret to a Flat Stomach, Healthy Heart and Better Sex

by Carole Jackson>, Bottom Line Health

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About 16 million Americans regularly practice yoga for health and healing—but four out of five of them are women.

What few people realize: Despite its reputation as a “soft” exercise that’s more suited to women, yoga can provide special health benefits for men—even helping to slow the growth of prostate cancer.

What all men need to know…*

BENEFITS FOR MEN

Hundreds of scientific studies on yoga have shown that it can improve health conditions ranging from sleep problems and sinusitis to high blood pressure and schizophrenia. Many of these benefits are particularly relevant for men. For example, yoga has been shown to…

Slow prostate cancer. In a study published in The Journal of Urology, some men with prostate cancer did 60 minutes daily of gentle yoga (stretching, breathing, meditation, guided imagery and relaxation) for one year while others did not. Those who didn’t do yoga had eight times more growth of cancer cells than those who performed yoga daily.

Reduce abdominal fat. Stress is behind many “spare tires,” because it triggers high levels of the hormone cortisol, which stimulates appetite and overeating and then plays a key role in turning extra calories into extra belly fat. For unknown reasons, visceral fat, which releases disease-causing inflammatory chemicals, is more prevalent in men than in women.

Good news: Yoga reduces cortisol, which helps control abdominal fat.

Help prevent a heart attack. Each year more than 900,000 Americans have heart attacks, and the majority of them are men.

New research: Yoga can reduce many of the heart attack risk factors in people who have heart disease, including high blood pressure, elevated total and LDL “bad” cholesterol and high triglycerides.

Improve sexual performance and satisfaction. In a study of 65 men reported in The Journal of Sexual Medicine, practicing yoga an hour a day for three months improved every dimension of sexual functioning—libido…erections…ejaculatory control…satisfaction with performance, intercourse and orgasm…and sexual confidence.

HOW TO START

Many middle-aged men make the mistake of thinking that because yoga looks easy, it is easy. While there are some easy versions that anyone can do, faster, more vigorous yoga styles require a fair degree of fitness and strength to even start. Even though yoga is generally safe for most people of all ages, if you’re middle-aged or older and have never practiced yoga, it’s best to start with a slower, less vigorous style. My advice…

Start with a yoga class, not with a book or DVD. Taking a class led by a skilled yoga teacher is invaluable because the teacher can look at you, review what you’re doing and guide you to the best injury-free experience. Expert instruction, mindfulness and not pushing too hard during practice can prevent most injuries, such as muscle spasms and ligament strains.

Helpful: If you do use a book or DVD to learn yoga, have a skilled yoga teacher look over your routine now and then to help you correct any mistakes.

Find a good class for men. Ask a male family member, friend or colleague who practices yoga for his recommendation. If you don’t know any men who practice yoga, ask a woman, or visit the Web site of the International Association of Yoga Therapists,www.iayt.org.

Don’t rush results. Men are often achievement-oriented and want fast results. That’s a mistake. Yoga is not about performance or competition—it’s about how the poses help you.

Just do it! This is the secret to success with yoga—simply doing a yoga routine, 15 to 20 minutes a day, every day.

For overall fitness, yoga is a good complement to cardio exercise and strength training. But remember, yoga also provides stress reduction, flexibility and mental focus.

WHAT YOGA ISN’T…

Misconceptions about yoga can keep some men from trying it. Yoga is not…

A religion. It is practiced by Christians, Jews, Muslims and atheists.

Just stretching. Yoga includes stretching poses (asanas), as well as many other techniques, such as breathing exercises and meditation.

A single style of exercise. There are many styles of yoga, from slow and gentle (such as Ananda or Kripalu) to fast and vigorous (such as Power Yoga or Vinyasa Flow).

*Before starting yoga, check with your doctor if you have severe osteoporosis, problems with your spine or artificial joints—you may be at greater risk for injury. Also consult your doctor if you have any chronic health conditions or recent injuries. If you develop pain, dizziness or other symptoms while doing yoga, stop the pose and tell your teacher immediately.

Source: Timothy McCall, MD, a board-certified internist, medical editor of Yoga Journaland the author of Yoga as Medicine (Bantam). His articles have appeared in dozens of publications, including The New England Journal of Medicine and The Journal of the American Medical Association. He teaches workshops on yoga as medicine that are open to health-care professionals, yoga teachers and anyone seeking help with a specific medical condition. www.DrMcCall.com