January 07, 2015
The pressure of standing out above the noise in social media can create unhealthy behaviors like over posting, not engaging and being phony. While this strategy may have a positive upside in the short term, it can be detrimental to your brand in the long run.
As a social-media consultant,Â Iâve over time established what works for meÂ and am passing my shortlist on to you to apply to your brand.
Quality trumps quantity.
Iâm not a fan of posting just to have something posted. To me, quality trumps quantity every time. Why be a blabber mouth? Â It becomes obvious you donât have anything interesting to say.
By flooding your social stream, on any channel, in excess screams, or âspam,â can backfire as followers don’t appreciate it.Â Regardless how wonderful you think your content may be, itâs necessary to self-edit before posting.Â Let’s say you just attended an amazingÂ social event. Rather than posting all 50 photosÂ in the space of an hour,Â share just your top threeÂ images.Â Perhaps post the photographs that didnât make your top 10Â list on other social channels to mix it up.Â Donât forget you can also post the following week to keep the hashtag alive.
Post content with distinction.
I recently attended a #VZWBuzz event that I really enjoyed, because we were treated to a private tour at theÂ NFL behind the scenes. But I was with 20 other active social users distributing the same fantastic experience. Â Think about how your image and storytelling is going to stand out from the rest of the crowdÂ and post accordingly.
Earn engagement, donât buy it.
Be genuine. That means don’t buy your likes or followers.
While those followings and likes may get you invited the first time around, people will see through your shortcut eventuallyÂ and marketers who run contests will catch on to this very quickly. Â And guess what? Â They will adjust the contest rules so all parties can participate on an equal playing field. Â Do you really want to have the reputation for being this type of influencer?
So try earning it like the rest of us.
Are you meant for each other?
So you want to be included on these influencersâ lists? Â Â Instead of messaging 10Â people to endorse you, my suggestion is to do an audit on your social channels. Â Ask yourself if what you post on your channels aligns with the influencer, brand or company.
When I get approached to endorse a product, it has to be a match and not just about making a buck. When you getÂ offers that really don’t make sense for your brand, turn themÂ down, because in the long run, it will mar your image.
No two channels are the same.
Remember: Each network is different, so it pays to come up with a different caption to tell your story.Â Find your inner voice and uniqueness, and share it with us!Â Decide where you want to be with what brands you want to promote and choose wisely.