ELEMENTS OF THE STRATEGIC THINKING PROCESS
Vision
Values
The External Assessment
Market Segments
Competitive Analysis
Trend Analysis
Internal Appraisal
Structure
Resources
Strengths, Limitations, Opportunities, and Threats
Strengths
Limitations
Opportunities
Threats
THE BUSINESS PLAN
Mission Statement
Examples of Vision and Mission Statements
Critical Goal Categories
Business Planning Goals
The Market Plan
Market Communications
The Sales Plan
Financial Budgeting
The Review Process
Summary
BUSINESS PLANNING SCHEMATIC
BASIC FOUNDATION AND BUSINESS PHILOSOPHY
VISION AND VALUES
Vision
Values
EXTERNAL ASSESSMENT
Market Segments and Opportunities
Product/Service Competitive Analysis
Organizational Competitive Analysis
Trend Analysis
INTERNAL APPRAISAL
Structure and Function
Resources
Strengths, Limitations, Opportunities, and Threats
S.L.O.T. Analysis
MISSION STATEMENT
CRITICAL GOAL CATEGORIES
THE MARKET PLAN
THE SALES PLAN
FOLLOW-UP TOOLS
Key Assumptions
Budget or Profit and Loss Forecast
Measurement/Creating a Dashboard
P and L Worksheet/Income Statement
Dashboard Development Worksheet
Strategic Plan Recap