BUILDING A SUCCESSFUL BUSINESS
Your Roles
How to Get the Most from this Process
What is Strategic Thinking and Planning?
Building a Sustainable Business
Benefits of Planning
Your Dreams, Your Vision
Creating a Vision Statement
A PASSION FOR SUCCEEDING
Values
Ensuring Your Success
The Success Formula
Developing Success Attitudes
Affirmations
Becoming an Entrepreneurial Leader
DEVELOPING A COMPETITIVE EDGE
The External Assessment
Market Segments
Competitive Analysis
Trend Analysis
Internal Appraisal
Structure
Resources
Developing a Base Strategy
Selecting a Base Strategy
Strengths, Limitations, Opportunities, and Threats
Strengths (Internal)
Limitations (Internal)
Opportunities (External)
Threats (External)
BUSINESS PLANNING AND EXECUTION
Business Planning
Mission Statement
Doing the Right Things Right
Critical Goal Categories (CGCs)
Shortening Your Personal Learning Curve
Personal Goals
GENERATING CUSTOMERS AND PROFITABILITY
The Market Plan
Market Communications
The Sales Plan: Why Do People Buy?
The Sales Process
Determining Customers Needs
What is a Customer-Driven Organization?
Speed and Flexibility
Exceed Customer Expectations
Your Organization
Financial Budgeting
Financial Planning
The Review Process
Summary
STRATEGIC AND BUSINESS PLANNING PROCESS
BASIC FOUNDATION AND BUSINESS PHILOSOPHY
VISION AND VALUES
Vision
Values
EXTERNAL ASSESSMENT
Market Segments and Opportunities
Product/Service Competitive Analysis
Organizational Competitive Analysis
Trend Analysis
INTERNAL APPRAISAL
Structure and Function
Resources
Strengths, Limitations, Opportunities, and Threats
S.L.O.T. Analysis
MISSION STATEMENT
CRITICAL GOAL CATEGORIES
THE MARKET PLAN
THE SALES PLAN
FOLLOW-UP TOOLS
Key Assumptions
Budget or Profit and Loss Forecast
Measurement/Creating a Dashboard
P and L Worksheet/Income Statement
Dashboard Development Worksheet
Strategic Plan Recap